Our Services
Pam Goldstein Advisory is a boutique crisis communications firm that offers best-in-class crisis planning and trainings and active issue response strategies.
Crisis Preparedness
Understanding your risk set and taking proactive steps to prepare for an issue can save precious time when a crisis strikes. Pam develops practical, simple tools that can actually be deployed in a crisis.
Crisis communications plan development: Processes and protocols tailored to your organization to drive consistency in crisis triage and response
Reputation vulnerabilities risk assessments: Identification of priority reputation vulnerabilities, ranked for likelihood and impact, and recommendations for corresponding preparedness efforts
Issue briefs for priority risks: Issue-specific briefing books that provide issue analysis, organization-specific situational context and core messaging on your organization’s most pressing issues
Scenario plans: Actionable plans built for high-likelihood and high-impact scenarios
Framework for engaging on social and political issues: Strategic framework to guide decision-making on when and how to engage (or not) on political or social issues
Crisis Trainings
The team accountable for responding to a crisis can gain invaluable learnings by pressure testing their readiness before an issue strikes.
Crisis simulation exercises: Half-or-full-day interactive training sessions for corporate leadership or communications teams to pressure test response capabilities
Media spokesperson training: Tailored sessions to prepare for high-stakes media interviews on tough topics
“Crisis Communications 101” training: When crises strike, they often become everyone’s core responsibility until stabilization; these trainings will get your full communications team up to speed on the basics of crisis management
Active Issue Response
When your reputation is on the line, skilled expertise can make all the difference. Pam is a proven crisis communications expert and trusted advisor to C-Suite executives, Boards of Director and legal teams.
Expert advisory counsel for emerging or active reputation issues or crises
Strategy development, which could include: messaging narrative, stakeholder engagement plans, earned media strategy and owned and paid channel approach
Core asset development, which could include: press releases, media statements, letters to the editor, stakeholder talking points and Q&A, fact sheets, town hall scripts, customer, investor and other stakeholder communications, and additional internal and external materials as needed
Media spokesperson training and interview preparation to prepare executives and company spokespeople to manage high-stakes media interviews on difficult topics
Media relations, including managing press outreach and strategy, and press conference coordination on behalf of the organization
Contact me
Interested in working together? Fill out some info to the right or reach out directly at the contact information below.
If you have an active issue or time-sensitive need, reach out at:
Pam@GoldsteinAdvisory.com
M. 847-373-1730